Evaluating Customer Process to Contribute to Customer Acquisition: A Quantitative Study in Jordanian Banking Sector
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چکیده
منابع مشابه
Impact Evaluation of Customer Knowledge Process on Customer Knowledge Acquisition: A Quantitative Study in Jordanian Banking Sector
This paper examines how Jordanian banks use the Customer Knowledge process to support Customer Knowledge Acquisition (CKA) and how they foster it. The empirical study is based on a sample of the data collected from 165 respondents, drawn randomly from six banks. The results showed that the six selected factors (Need for Customer Knowledge, Identify Source of Customer Knowledge, Verify Source of...
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The paper aim is to investigate how Customer Knowledge Processes used in practice by Jordanian banks to achieve customer knowledge expansion. The empirical study is based on a sample of the data collected from 165 respondents, drawn randomly from six banks. The results show that the seven selected factors (Customer Knowledge Codification, Customer Knowledge Representation, Customer Knowledge Sh...
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ژورنال
عنوان ژورنال: IBIMA Business Review
سال: 2012
ISSN: 1947-3788
DOI: 10.5171/2012.382039